To understand the constantly evolving e-co
mmerce landscape it is of great value to collect information and opinions from; shoppers, business owners and senior management. By doing this we can obtain a clear and current view of what is happening and where e-commerce is going. A recent survey of American e-shoppers spanned; age groups, geography, and frequency of online shopping. It reveals their attitudes, beliefs, reasoning, and decision making factors as they pertain to online shopping.
So what does the survey tell us about our online customers? (more…)